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Monster.com “When I Grow Up …” (1999)
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description
http://www.youtube.com/watch?v=MZ4lLhMP-kg A group of kids stare at the camera and declare their desire to “have a brown nose,” “be a yes man” and “claw my way up to middle management.”

reviews & rankings
#5 on Best Super Bowl Commercials of All Time based on 7 rankings

ranked #5 by MSNBC: "Kids are cute, and even cuter when reciting lines such as, “When I grow up … I want to be forced into early retirement.” It was great brand recognition for the new company...." read full review at www.msnbc.msn.com read full review

ranked #7 by ESPN: "Horrifying and hilarious at the same time. The kids look smart and ironic while the rest of us come off like dopes...." read full review at espn.go.com read full review

ranked #8 by Rolling Stone: "What’s more entertaining that realizing we’ve crushed the dreams of a generation of children?..." read full review at www.rollingstone.com read full review

ranked #8 by Daily News: "A bunch of kids saying that when they grow up, they want to be, like, a mindless corporate tool. Sarcasm is risky in ads, but in this one it makes the point. It makes a lot of points...." read full review at www.nydailynews.com read full review

ranked #4 by CWS (CWS has not reviewed this item)
ranked #6 by Backseat Cuddler (Backseat Cuddler has not reviewed this item)
ranked #9 by WNBC (WNBC has not reviewed this item)
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